The Definitive Social Media Post Guide For Real Estate
100 Social Media Post Ideas That Are Crushing It
Are you in charge of posting something on your company's social media platforms and you dread it most days. What on earth are you going to post... today!
But if this your job let's reverse that yucky feeling in your stomach each day and tap into the most effective post ideas currently on the planet and turn your day in ooooh instead of aaaagh.
While Facebook maybe losing a few followers it's still the 'granddaddy' to be on. Instagram is great for a younger market and LinkedIn is gaining momentum. Decide where your buyers and sellers would hang out on, and post there.
Let's get stuck right in.
100 Real Estate Social Media Post Ideas
Promoting You
What do you do - sell real estate, property manager, leasing consultant. This is a great time to show followers you tapping in a for sale sign, attending an auction or even a listing (but keep listings to 20% of your posts).
Offer a free report or guide Produce a suburb price report and offer it free in exchange for an email address.
Introduce a new product or resource Many agents have affiliations with landlord insurance suppliers, property maintenance services or easy pay options to collect rent or pay marketing costs. Let you readers know each offerings benefits.
Build your newsletter subscriptions. Grow your email database at every opportunity you can.
Promote your team Spotlight a team member and promote them. Let the world know about their special skill and or unique personality.
The one day sale for your social media platform followers Let your Facebook followers know you are giving 50% off your marketing packages today.
Highlight your business strengths Point out what you are good at. Aim it to outshine your competitors. "Our agents live locally".
Celebrate a milestone Have you been in business for 1, 5, 10 or 20 years+. Did your office or team member win an Award at your franchise's Award night?
Promote you team winning an award Get a team shot and highlight your staff.
Rejig and re-use old content With reach percentages down, not everybody will see your content. Therefore you can re-post old content and it'll mostly be fresh.
Let your customers do the talking Grab some of your best testimonials and post them. Third party sources like Rate My Agent are a good source for these.
Have a giveaway Giveaway a stamp duty or commission calculator in exchange for a readers email.address. What about a bundle of real estate investing books?
Promote an event Got an auction coming up, let the world know about it. What about an investment seminar?
Get an insight into your most popular posts Go to Audience Insights or download the Facebook Pages app and discover which posts have been your most popular and repeat!
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